Strategic Plan
VISION 2020
updated 11.3.2017
The mission of OSAE is to serve its members through professional development,
networking, research, and legislative awareness.
Strategic Goal #1: Member Focus
- Engagement
- Broaden member profiles
- Collect data from members
- Identify gaps in Strategic Partner area
- Various communication channels (Video)
- Recognize new members
- Membership survey
- Creating plan around Strategic Partners and Professionals
- Identifying associations to join
- Survey Strategic partners
- Create database
Strategic Goal #2: Organizational Enhancements
- Listserv (Automated) within 2018
- Resource Sharing
- Professional group First
- Create area on website (password protected)
- Video usage/Marketing
- Identify format (Facebook, Google, YouTube)
- Develop top messages
- Young Professionals/S.I.G.
- Create Events and Programming
- Sponsorships
- Increase value to sponsors without increasing expenses
Strategic Goal #3: Communications and Outreach
- Enhance Legislative Presence
- Host association date at capitol during session
- Timely alerts and updates on legislative issues through email and texting
- Enhance communication models through all channels
- Improve communication to members about upcoming year
- Speaker line-ups (May) and release annually to media
- Develop association resource connector
- Mentor and assist qualified CAE candidates
- Create online document library (clickable links)
- Enhance virtual presence through chat rooms
- Create member information database
- Continue board succession planning and ambassador program
- Enhance educational opportunities
- Annual meetings, Luncheons, Webinar/seminars, Round tables
- OSAE 101
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